Pueblo de Cafe

Branding / Illustration

Pueblo, the inspiration behind the identity of a coffee shop housed in one of the most iconic buildings in Rhodes town, refers to the notion of tribes. The monochromatic logo was designed to act as an insignia for the community of coffee lovers. Elegantly executed menu covers made from laser cut plexiglass and a set of illustrations with a strong visual identity were designed. In a teaser ad campaign that announced the opening of the shop, mouth-watering droplets of coffee, that gradually reveal the logo, fall upon the town.

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