A B O U T M E
Hi, I am Eleni and here I am, outside my studio in the heart of Athens, Greece. A place where I spend countless hours drawing and carving linoleum.. I used to be, and still am sometimes, a graphic designer. Linoleum came into my life a few years ago when I decided that I could no longer spend as much time inside the hyper reality of my computer screen. I wanted to use my hands and become more in touch with a slower side of myself. I wanted something that felt. With the changes going on all around me, I wanted to keep moving, but not at the oppressive speeds of modernity. At a speed just of my own. Carving created a safe space of contemplation and self expression for that and so I just went with it.
Photo by Efi Gousi
A B O U T T Y P E
Typography has always been, one of my first loves. As a graphic designer I have always found ways to customise and build new fonts for each of my projects. Recently I have begun to build my very own font families, a new creative expression and a new means to communicate with language as the protagonist.
A B O U T T H E P R I N T S
Having worked as a graphic designer for 15 years it is impossible to avoid the aesthetic similarities to technology. The potential of technology is endless. It has an unparalleled artificial perfection which the human hand, however steady, cannot reach. At the same time the human hand exceeds technology with it’s instability, giving an emotional depth which no line pulled by a computer can reach. My linoprints are a testament to that. The instability of perfection. The challenge is deconstruction. To use as few elements as possible, the line, the circle, the triangle, and by repetition to create a pattern which becomes anthropomorphic. The feisty rooster, the arrogant peacock, the doubtful octopus. With the same logic, the omittance of colour. Simple black and white, eliminating any chance of unnecessary interpretation.
Throughout my fashion studies I was fascinated by the two dimensional form of fabric and its ability to transform into a three dimensional object. Adding the human form to create motion. In my work I hope to encapsulate that movement. Inside each geometric shape is motion and within motion there is always emotion.
A B O U T M Y P A S T
I was born in Johannesburg, South Africa in 1976. Until the age of 19, I lived in the Ivory Coast, Mali, Ghana and South Africa. My studies began in Greece at the AKTO College of Art and Design. Further studies at the London College of Fashion earned me a 1st class honours Bachelor of Arts degree and a multimedia award by the British Fashion Council for directing the short film 'Blinded'. This marked the beginning of a new alternative studies department at the London College of Fashion where I returned to teach in 2004. In 2001 I was chosen for a scholarship in the design department at Benetton's' prestigious communication and research center, Fabrica, under the wing of designer Jaime Hayon in Treviso, Italy. There I discovered the blurred lines between fashion, design, and art. From 2005 to 2009 I worked as a graphic designer for the advertising agencies Karamella and Looking in Athens, Greece, designing many award-winning projects including Masihashop and the Green Design Festival. These days, in my studio in Athens I undertake the design of client-based corporate identities while continuing my experimentation with the visual arts by using various mediums including typography design and linoleum printing.