BioEvmeos
Branding / Illustration / Typography
Branding / Illustration / Typography
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An identity inspired by tradition and infused with a contemporary spirit. Evmeos, the loyal shepherd of Odysseus, is the motivating force behind an organic butchery situated in one of the suburbs of Athens. Amongst the animals that they breed, in the picturesque mountains of Trikala, are three rare species that originate in Ancient Greece and exist in only a handful of farms worldwide. The monochromatic logo uses forms derived from Folklore art while maintaining a modern sentiment through bold shapes and meticulous attention to detail. Through the creation of intricately crafted hand-drawn illustrations, each animal is given a whimsical and light-hearted persona. A minimalist font is designed to provide a balance between the bold logo and the elaborate illustrations.
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Eleni Sakelaris 2019
