Aristides Dallas Architects
Branding / Typography
Branding / Typography
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'Aristides Dallas Architects' are a group of young architects with a strong philosophy of experimentation. Their work is based on deconstruction using minimalism as a vehicle while at the same time emphasising the functional importance of the human experience within the spaces they create. A delicate balance between form and function. The redesign of their logo was based on such principles. To create not only the logo itself, based on the initials of the architectural firm, 'AD', but to design a title font that plays with deconstruction in much the same way that they do. To strip each letter to its' essence, standing right on the edge of aesthetics and legibility, form and function. The design of this typographic system asserted even further by their new slogan: ' Aristides Dallas Architects, a new language of Architecture'.
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