Greeka

Branding / Illustration

The rebranding of an identity inspired by a sense of community. Greeka.com is an online bookings site appealing to tourists from all over the world travelling to Greece. With a history spanning over fifteen years, they were the first of their kind locally. What differentiates them from their competitors is the online community platform built within the website that has a strong following of people posting articles and photos of their holidays in Greece. The finely crafted minimalist logo makes reference to love, tradition and location. A set of playful icons were designed that are used within the website as guides and for further merchandising.

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